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  • Writer's pictureEraina Ferguson

Kids and Business: 5 Steps to Helping Your Child Launch Their Own Business

Updated: Jun 5, 2023

“The start of COVID-19 quarantine was tough. Without much warning, the kids were sent home with their books, and we knew they weren’t going back.” In March 2020, everything changed for families, and some were left with little to no options. Ella’s Kindergarten school year was abruptly cut short. When Ella learned that not every child would have the same luxury of toys to play with, she sprung into action. First, she cleaned out her toy chest, putting 80% of her toys in the middle of the room. She decided she would only keep her dollhouse. Ella’s mother, Eraina, enrolled her in Young Mogul Academy where she took a ten-day virtual boot camp that helps kids launch their own businesses. During the boot camp, Ella excelled. She dreamed of giving her dolls to those in need across the world. Her mother decided to purchase 10 Barbies for her to give away to a shelter for women in California, that’s when Ella’s Dollhouse‘s was born.

Ella’s Dollhouse is a philanthropic business where they give dolls to girls in need. She realized she had to connect with girls and provide dolls for them to play with, so Ella and Eraina designed a t-shirt and launched a campaign on Bonfire. All of the proceeds from her campaign go towards the dolls that they donate to an orphanage in the Philippines called The Jasmine Rhose Foundation. Her second shirt design was a direct representation of her style. Eraina and Ella decided on a silhouette of a girl with an Afro. Ella hopes to help out girls by giving them dolls, but also encourage them to launch their own business! Launch Your Own Fundraiser

We look forward to gifting girls at Family Promise of Wake County with dolls for Christmas. But we need your help. Tune in for music , crafts, fun and joy during our virtual holiday tickets. The event is free and is open virtually to girls around the world. If you are interested in sponsoring or giving in kind gifts, please connect with us at:

Help us spread joy around the world, one doll at a time.

You can expect:

  • Music

  • Crafts

  • Visit from our favorite North Pole friend

  • Free Christmas Coloring book

  • And VIP ticket opportunities

  • Partnership Giveaways and Discounts from amazing brands

100% of the proceeds from this event will benefit the Family Promise of Wake County!

For more information and sponsorship opportunities visit:

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